Summary
Bobcat wanted to introduce a web content management platform in the organisation, to support its European web presence. They worked with Panoptic and Calibrate to redesign and implement its sites in Interwoven TeamSite and LiveSite.
Case
In order to strengthen and enhance its multinational online presence and services while maintaining a limited web team, Bobcat decided to redesign and migrate its websites from a mix of repositories to a single platform, supporting re-use of content and integration of third party CRM and e-commerce tools across sites.
Solution
Bobcat worked with Panoptic to select a vendor – Interwoven, and to propose an implementation approach. In a first of a series of projects, we developed a theme site for Bobcat’s 50 year anniversary, establishing a solid foundation for the corporate site, the drivers club and the partner extranet site.
Panoptic collaborated closely with Calibrate for the design of the sites.
About
Bobcat is known all over the world for the compact loader which was invented almost 50 years ago in North Dakota, USA. Today, nearly 1 out of 2 compact loaders worldwide bears the distinctive Bobcat cathead logo.
Bobcat Europe, whose headquarters have been located in Belgium since the end of the 1970s, markets and supports compact equipment in Europe, Africa and the Middle East through a network of over 170 independent distributors.
Partner:Autonomy Interwoven
